Knowledge is the 21st century's most important resource. P.M. Magazin provides refreshingly new knowledge in a fascinating and entertaining manner and gives answers to the major questions of today. P.M. reports on the latest developments in the worlds of technology, science and society. One of the major editorial emphases is on the challenging topic of "The Future."

P.M. readers are mostly male, aged between 20 and 49, and have higher educations. They enjoy an above-average net monthly household income. Professionally, the P.M. readers are found in such areas as business management, information technology and medicine, as well as in engineering and the natural sciences. They are very often senior managers who are involved in their companies' decision-making processes. P.M. readers are especially interested in scientific and technical subjects, innovative products, and the trends of the future.

What P.M. Perspektive does is to add greater depth to topics dealt with in P.M. A particularly interesting subject from one of the major branches of knowledge is chosen for closer scrutiny: "Weather, Climate, The Forces of Nature","The Return of Nature","Myths and Legends", and "The Secret Lives of Germanic Tribes". Written by a team that is not afraid to look at things from a really unusual angle. That is something the editors have in common with their readers, who are, of course, the big issue for advertisers.