Climate change, sustainability, foreign countries and exciting expeditions are the focus of NATIONAL GEOGRAPHIC DEUTSCHLAND. The authentic, well-founded and entertaining reports capture the interest and fascination of 1.60 million persons every month (MA 2012). Many NATIONAL GEOGRAPHIC authors and photographers have won awards for their works. NATIONAL GEOGRAPHIC focuses on the well-being of our planet and its inhabitants – since the founding of the National Geographic Society in 1888, exploring and investigating the world are at the centre of every endeavour.

The philosophy of the magazine with the yellow frame: To increase people’s awareness of their natural surroundings. NATIONAL GEOGRAPHIC portrays the beauty of cultural diversity, natural resources and treasures, but also the threats they face. The reports and research projects draw the readers’ attention to the most crucial topics of the 21st century.