LUFTHANSA EXCLUSIVE is the premium magazine for Lufthansa’s most important customers: the frequent fliers**. 290,000 HON Circle Members, Senator Card Holders and Frequent Travellers receive their copy of the magazine sent directly to their homes. Through top-class journalism, the editors meet the readers’ high expectations regarding their everyday lives and consumption.

An editorial schedule is available on request.

LUFTHANSA EXCLUSIVE

• The highest-circulation magazine for decision-makers
• The best cost efficiency among comparable lifestyle and business magazines
• 82% of the frequent fliers** have a high socio-economic status
• Highly homogeneous readership which minimises coverage wastage
• 83% of the frequent fliers are men.
• Reliable media planability through fixed lifestyle and business editorial environments.

** Frequent fliers: at least 10 or more business flights per year (AWA 2012)