Convincing editorial concept
LAVIVA offers its readers all the topics of a classic women‘s magazine. Topics such as fashion, beauty, food, living, travel and culture are researched in typical G+J quality and presented in elaborate productions. The contents are true to the lives of its readers and provide a wealth of suggestions for daily life.

Eagerly consuming readership
The female readers are young and employed, and enjoy solid incomes. They are smart shoppers who are eager consumers. The average 150,000 redeemed coupons per issue are an indicator of the magazine‘s intensive usage.

Unique distribution concept
LAVIVA offers a direct access to a unique distribution structure. It is the optimal link between a classic monthly women‘s magazine with retail point-ofsales activities. In a word: the perfect combination between the consumer‘s home and the point of sale. Through a coupon placed in the issue, an image or productcampaign can be directly transformed into a retail activity. LAVIVA is sold in 6,500 outlets of the REWE Group and at all airport and train station kiosks.

Impressive performance
With a paid circulation of over 300,000 copies LAVIVA numbers among the largestmonthly women‘s magazines. Without relying on “special sold copies”, it achieves an impressive coverage of 740,000 readers* and its single copy circulationmakes it the largest monthly women‘s magazine in Germany.

* ma 2012 II Pressemedien
** IVW III/2012