BRIGITTE MOM is for women aged between 20 and 40

Who have a child or are hoping for one. Women with little time and lots of stress. And a drive for perfection. Further characteristics: creative, spontaneous, and open to change.

My situation:
I'm a woman. Aged around 20 to 40. Possibly chaotic, but still organised. I either have a child or would like to have one. I have little time, pauses are unheard of as a matter of fact, I'm always stressed out. And on top of all that, I suffer under a drive for perfection. But of course I still get everything done: child, job, love and liaisons. My day needs 36 hours and I need batteries that never run down. And I'm also creative, spontaneous, and open for changes.

My needs:
I need a good mood, humour, light-heartedness and fun. No know-it-alls and no problem-focussed advisors. I need a clear message one that keeps me going: It's better to live imperfectly!

My solution:
BRIGITTE MOM. The magazine with strong nerves for mothers and women who want to become one.

BRIGITTE MOM:

  • ... sets the tone. Mothers have to emotionally negotiate between courage, anger and desire.
  • ... comes quickly to the point, because mothers don't have lots of time.
  • ... stands for change and for changing perspectives. Mothers are subjected to constant changes, and even the MOM protagonists are always experiencing a transformation.
  • ... views an apparently chaotic daily life, the seeming missing logic of certain actions, and the evident contradiction between a mother's needs and love, tranquillity and humour.

Dates 2012: Issue 1 - On sale date in April, Issue 2 - On sale date in September
Cover price: Magazine size: € 3.80; pocket size: € 2.80
Average ad rate, full page: € 12,900
Print run 2012: 150,000 - 200,000 copies
Number of pages: 152 + 4

Contact: Julica Roeben, Tel.: 040-3703-2949, roeben.julica(at)guj.de

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