Targeting means the automatic and target-oriented adjustment of advertising on the basis of various parameters. Targeting supports the optimized delivery of digital advertising to defined target groups, with reduced wastage of coverage.

For technical targeting, there are no surcharges to the TCP (thousand contacts price) found on the G+J EMS rate list. Additional pre-runtime is not necessary for the booking.

Surcharges for keyword targeting:

• 20% surcharge to CPM for CHEFKOCH.de
• € 60 CPM for the Medium Rectangle for business titles. Minimum booking volume: € 50,000
• Four weeks pre-runtime before the campaign begins

Predictive Behavioral Targeting is the delivery of digital advertising to user groups whose anonymously determined attributes – social demographics, product and purchasing interests – are designated with the help of statistical prognoses. The prognoses are based on surfing behaviour, surveys, external data.

Here you will find the surcharges for Predictive Behavioral Targeting. All prices mentioned are CPMs minus discounts plus VAT.

A maximum of 3 targeting criteria can be combined. Booking prerequisites are sufficient availability.