Is it possible to be present on the G+J EMS brand websites for a CPM of only € 5? Our answer is yes! Similar to some airlines where you can buy an inexpensive ticket but do not have a claim to a numbered seat, our new low fare rotation enables you to make use of various placements for your communication in our portfolio at an extremely low cost.
With your campaign you are potentially present in all insertion units in the Basic category. The following conditions apply when booking the low fare rotation model:
- An agency commission will be paid
For all bookings of the low fare model we will pay the usual 15% agency commission.
- No delivery guarantee
The volume you have booked will be delivered to the Basic placements in our portfolio depending on availability. It is, however, possible that the volume you have envisaged will not be reached in the relevant period. Obviously, you will only have to pay the price for the volume reached. Or, you can, from the start, book a total volume of your choice. And as soon as this is reached we will let you know.
- No guarantee of an equally distributed delivery
The availability of the individual Basic placements is the sole criterion for delivery. In periods with high availability more media volume will be delivered and vice versa. This means that eventually the booked media volume will not be equally distributed between all placements and will also not be equally delivered over the entire period booked.
- Attractive ad type as the standard
When booking you are required to send us a super banner, a skyscraper and a medium rectangle. These ad types will then be automatically delivered depending on the availability in the placements and a parallel delivery of several ad types to one placement is thus technically ruled out.
- No guarantee for selection of placement
We cannot give you a guarantee where and when and which ad type will be delivered. Depending on availability our Adserver will distribute the campaign between all placements in the Basic category.
- No frequency cap or targeting possible
If you want to design your campaign according to targeting criteria, we can offer you the CPM-based "normal" booking of ads. And from 2008 this will be done without an additional charge for frequency capping and other targeting possibilities.
- The booking does not generate discounts
The total booking volume in our low fare rotation will not enable you to reach a new discount level.
- Right to shift delivery
Bookings for Basic placements which have been made as "normal" CPM bookings have priority in delivery. For this reason we reserve the right to shift delivery in low fare rotation.
Make use of the advantages of a cost-effective presence in the brand areas of our portfolio. We will be pleased to answer any questions you may have. The contact data is available here!
The following Basic insertion units include low fare rotation depending on the availability of the individual placements: