TARGETING AT G+J EMS
Targeting means the automatic and target-oriented adjustment of advertising on the basis of various parameters. Targeting supports the optimized delivery of digital advertising to defined target groups, with reduced wastage of coverage.
Advantages of targeting:
- Coverage within a target group is maximized.
- Target group-specific designation reduces wasted coverage for the ad delivery.
- The advertising effect is increased, since Internet users receive advertising that is more relevant for them.
- Targeting makes target groups directly bookable.
---> Advertisers increase the efficiency and effectiveness of their campaigns.
Predictive Behavioral Targeting enables the direct booking of target groups
- Predictive Behavioral Targeting is the delivery of digital advertising to user groups whose anonymously determined attributes – social demographics, product and purchasing interests – are designated with the help of statistical prognoses. The prognoses are based on surfing behaviour, surveys, external data.
- Through Predictive Behavioral Targeting, predictions can be made independent of the environments actually used by users. Product interest in cars can also be ascertained if the Internet user has not accessed any car contents on the site.
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