The 5 core segments
The G+J EMS formula for success
Relevance:
Highly relevant coverage among all AGOF marketers in finance, women, family, food and leisure
Quality:
High-quality environments with a proven advertising effect
Efficiency:
The best expert advice, quickly accessible information, and easy-to-understand presentations
The 5 core segments provide high relevance in the following significant target group segments:
Finance
- Target groups composed of top decision-makers with little overlapping
- Finance is the premium G+J EMS business option
- Financial Times Deutschland provides background information and facts and combines topicality and Internet interactivity with the depth of journalistic reporting.
Women
- Reach your women’s target group in the premium segment and minimize your wasted coverage – whether young mothers, trend-setters, decision-makers, or convinced bon-vivants.
- BRIGITTE.de offers users the greatest of entertainment and brings women together in a large, vital community.
Family
- You can reach the online target group consisting of mothers with a combination of ELTERN.de and MAMIWEB.de.
- ELTERN.de is fresh every day. It covers topical themes that interest women and men with families.
Food
- You will find the target group composed of people interested in cooking in the food titles of G+J EMS.
- CHEFKOCH.de is Europe’s largest cooking site and an uncomplicated source of recipes that provides the community of cooking enthusiasts with speedy answers to questions revolving around cooking.
Free time
- Strong brands with the greatest of credibility and authenticity
- Young, urban, unisex target group with a high level of education
- Themes that appeal to the emotions, passion, enthusiasm and elation
