WebTv sponsoring
Multi-sensory possibilities
With WebTv you take advantage of the opportunity that the Internet offers for conveying information to the target group by means of moving pictures as well. In doing so you appear as the exclusive presenter of the relevant WebTv series for the title in question. An intro or outro before or after the WebTv instalment and a permanent logo presence during the
nstalment ensure that your brands are directly associated with the specific content.
It goes without saying that the content of the WebTv series
corresponds to the content that the users expect to find on the website in question. However, it is also possible to implement individual themes. The core theme is decided jointly with the editorial team. The specific implementation is effected in accordance with journalistic freedom and editorial independence; the client has no influence on the editorial content.
WebTv can also be extended, for example by means of a competition.
Strengths
- Creates emotional appeal
- Interaction with the target group as an advantage over TV advertising
- Minimises coverage losses compared with TV advertising
WebTv sponsoring
| Lead time | 6-8 weeks before start of broadcast |
|---|---|
| Designated run time | 4-12 weeks (longer run times possible on request) |
| Mimimum booking volume |
from € 25.000 gross
Standard The price includes a supporting media package and also the production costs for the WebTv broadcasts.. |
| Advertisment | Logo in start screen and permanently visible, presentership lead-in (approx. 5 seconds), competition integration and supporting advertisements. The media package for the supporting advertising promotion is compiled in line with your preferences. The advertisements are co-branded and are produced by you in consultation with the editorial team. All advertisements link to the WebTv site and your integration in it. |
| Abstimmung | The core theme is decided jointly with the editorial team. Agreement is necessary on the co-branded advertisements and on whether the presentership is produced by the editorial team or the client. |
