Special Feature
Special concepts for your brands
Make your brand a talking point. With the special focus features of the editorial teams in our quality portfolio we offer you more than just a broad spectrum of varied journalistic online platforms. Editorial specials with unusual in-depth treatment of fixed events planned long in advance (e.g. FIFA World Cup) or in connection with specific subjects of topical relevance (e.g. provision for old age) also put you in a position to ensure exclusive, target group specific delivery of your advertising message.
Positive image transfer
The close links between the high-quality editorial content of our online brands and the exclusive presence of your brand form an excellent basis for positive image transfer.
Focused target group appeal
Special features considerably reduce coverage losses thanks to their targeted appeal to the target group. The co-branded
advertising selects users with a high degree of involvement from among the universe of all users and creates a link
to the feature of the individual special.
Strengths
- Image transfer and increase in popularity
- Undivided attention
- Minimisation of wasted coverage
- Monitoring success and a safe investment
Special Feature
| Lead time | 10 to 22 days (on request) |
|---|---|
| Designated run time | 4 weeks (longer run times are possible on request) |
| Mimimum booking volume |
from 12.500 Euro net
Basis-Special feature (4 modules*)
from 18.500 Euro net
Premium-Special feature (6 modules*) The price includes a supporting media package and also the production costs for the special feature. |
| Advertisment | The media package for the supporting advertising promotion is compiled in line with your wishes. The advertisements are single- or co-branded and are produced and delivered by you. All advertisements contain a link to the integrated special feature with your advertisements. Every Special will be accompanied by a co-branded teaser on the website and/or a theme-related heading. The media performance of the co-branded teaser is guaranteed. |
