Podcast sponsoring
Podcasts are audio contributions that are made available on the Internet for users to download. They are usually editorial items or reports etc. that users store in a player and can therefore use even when on the move.
Podcast sponsoring is the innovative advertising opportunity. The podcast sponsoring can be placed outside the podcast as both an intro and an outro. In the case of longer podcasts,
it is alternatively possible to include a classic audio commercial lasting about 20 seconds.
Strengths
- Tapping new mobile target groups
- Target group specific placement in content setting
- The MP3 player is a very personal medium that enables you to reach your target group in their everyday private life regardless of time and place
- High awareness because noise level in this medium is still low
- Exclusive presence of your brand
Podcast sponsoring
| Lead time | 10 working days before start of broadcast |
|---|---|
| Designated run time | 4 weeks (longer run times are possible on request) |
| Mimimum booking volume |
from € 6.500 net
Standard The price includes a supporting media package and also the production costs for the podcasts. |
| Advertisment | Sponsoring of the podcast by means of an intro/outro or alternatively a classic radio commercial, sponsoring of the podcast page by means of “presented by + logo” and exclusive sponsoring area of your choice and |
