mBooklet
Exclusive and relevant
An mBooklet provides an opportunity to cover a specific topic editorially. The mBooklet consists of a mix of editorial contents and elements provided by you. Our editorial freedom regarding the contents remains unaffected; elements provided by you are marked as advertisements.
An exclusive sponsoring space is reserved for you inside the mBooklet. The mBooklet contains no third party advertising.
Simultaneous booking of an eBooklet in the respective title is the prerequisite for booking an mBooklet.
Co-branded teaser
These teasers are produced by the editors and link up to the mBooklet.
Editorial promotion
The mBooklet is promoted through editorial contents and advertising. The co-branded mobile advertisements are produced by stern.de.
Strengths
- Innovative form of integration.
- No other medium is as close to the target group as the mobile phone.
- Increases market share.
- Little wasted coverage through combination with other media.
- Availability of target group irrespective of time and place.
- Interaction and feedback are possible.
mBooklet
| Lead time | 3 weeks before start of mBooklets |
|---|---|
| Designated run time | 4 weeks(longer run times possible on request) |
| Mimimum booking volume |
from € 10.500 net
mBooklet - Mobile Portal
from € 19.500 net
mBooklet - iPhone App |
| Advertisment | The media package containing the advertisements to promote the mBooklet will be put together according to your wishes. These advertisements are single-branded and produced by you. All the advertisements link up to the mBooklet and your integration in it. The advertisement inside the mBooklet links up to your mobile website. Co-branded teasers are placed on the home page for every mBooklet. These teasers are produced by the editorial team, media performance is guaranteed. |
