Keys, wallet, mobile phone. The mobile telephone has become a constant companion for most people. As a result, mobile portals with editorial information, services and entertainment in text, image, audio and video formats have been developed for mobile phone owners. This has made the mobile into the most personal mass medium and the first advertising medium which is carried around in one’s pocket and offers integrated individual advertising. Mobile advertising enables advertisers to make their brand the constant companion of the consumer and to reach their potential customers personally, anywhere, and at any time.

G+J EMS is one of the pioneers in the mobile advertising market. The start of its collaboration with Vodafone live! in the fall of 2006 marked the creation of the largest German mobile portal with display advertising. As a portal for Vodafone customers, it offers attractive advertising environments with editorial information, services and entertainment, from news to weather, from sport to music, in text, image, audio and video formats. G+J EMS thus laid the technical, organisational and communications foundations for this new market.  G+J EMS is thus able to offer not only very varied and individual mobile advertising formats, but also a range of mobile targeting options.

In addition, within a short period of time, various Gruner + Jahr brands – such as STERN.de Mobil, BRIGITTE.de Mobil, BÖRSE ONLINE MOBIL and ELTERN.de Mobil – were also optimized for the mobile medium and made accessible everywhere. There are also clients like VODAFONE LIVE! and O2 ACTIVE, two of the largest mobile portals in Germany. This resulted in a mobile portfolio at G+J EMS Mobile that has high relevance in the planning of mobile campaigns and, with over 10 milliards Unique Mobile User per month, is the undisputed coverage market leader in the mobile segment in Germany.

German mobile Market