It's not very long ago now that the German media scene appeared simple and easy to grasp of. Although its spectrum was considerably extended with the introduction of private broadcasters at the beginning of the eighties, the positions and functions of the classical media which had prevailed for decades initially remained unaffected. That all changed when the internet started to revolutionise communication and entered into all aspects of social life.

This development was taken as an opportunity by the Verband Deutscher Zeitschriften Verleger (VDZ German Magazine Publishers' Association) to present a collection of simple but all the more convincing arguments in favour of magazines, arguments which primarily address business partners.

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