Media Research
The German market is possibly the most well-researched in the world. In addition to such major industry surveys as the MA Media Analysis and the AWA Allensbacher Werbeträger-Analyse, leading German publishers also publish media/market analyses which focus on specific areas, interests and population segments. The analyses both industrial as well as publisher-sponsored enjoy a high level of statistical validity and are readily used by German media and marketing professionals.
Many of the leading analyses are published by Gruner + Jahr magazines. The most important industry analyses and media/market surveys from Gruner + Jahr are described below.
Print works.
It's not very long ago now that the German media scene appeared simple and easy to grasp of. Although its spectrum was considerably extended with the introduction of private broadcasters at the beginning of the eighties, the positions and functions of the classical media which had prevailed for decades initially remained unaffected. That all changed when the internet started to revolutionise communication and entered into all aspects of social life.
This development was taken as an opportunity by the Verband Deutscher Zeitschriften Verleger (VDZ German Magazine Publishers' Association) to present a collection of simple but all the more convincing arguments in favour of magazines, arguments which primarily address business partners.
