First Class/Business Class is the branding of choice of the GERMAN FINANCIAL TIMES for products of an especially high quality.

Benefit from the recognition factor of a cross-media campaign package: the First Class label upgrades B2C campaigns for top products. B2B campaigns for outstanding products and services are classified as Business Class.

We implement your product as an integrated campaign platform with an eight-page GFT special supplement, two full-page ads and online integration on FTD.de.

With First Class/Business Class, you can:

• benefit from this new GFT label and its recommendations
• utilize your close connection with the GERMAN FINANCIAL TIMES brand in your communication
• combine business communication with brand-strengthening production within the top-class framework of a leading media brand
• benefit from one-stop high-quality implementation of all aspects of your campaign.