Cross-media integration is a concept designed to integrate with our print, online and mobile media. Readers of a magazine are invited to take part in a joint promotion initiative on their website and/or mobile site.
The Mechanism
Your classic campaign’s full-page print ad logo will be supplemented on one of the following pages by one of the online and/or mobile site’s own ads – co-branded with your logo and a striking key visual from your full-page ad (min. 1/3 page, max. full page). We advertise a joint promotion on the website/mobile site. This promotion is conceived and implemented together with our digital editors to suit your individual communication goals. Your promotion is realized with virtually no restrictions: from thematic special to lotteries and creative competitions etc.
The Promotion
Along with print integration, online or mobile advertising is used to highlight the joint promotion. As client and exclusive advertising partner, you are represented in the online/mobile promotion through a broad array of advertising media. The campaign is digitally supported through both advertising and editorial promotion.
Your advantage
Create a cross-media highlight: extend the frequency and reach of your campaign with effective cross-media impact. You cannot fail to reach your target group with our range of easy-to-plan cross-media products.
Your contact in the G+J sales office will be pleased to create a customized offer. Please feel free to contact us!
©2011 G+J Media Sales & G+J EMS