Cross-media marketing concepts communicate with the consumer via several contents, creativity and time-linked media types. They utilize the strengths of each media type, such as touch/sensor technology, animation, sound, emotionality etc, and guarantee an improved communications and response performance – by meeting your readers/viewers/users where they are to be found in accordance with typical media usage behavior.

Whether our trained and proven convergence engineers at Cross-media Integration, our (title-) specific Cross-media Packages or the development of individual integrated communication solutions, Gruner + Jahr’s strong print, online and mobile portfolio makes it the ideal contact for you when it comes to the cross-media implementation of your marketing campaign.

Cross-media studies and campaign case studies provide evidence of the added value of cross-media targeting in achieving your communication goals. Accordingly, Media Solutions offers you ready-prepared brochures and information to download.