General terms and conditions of business for advertisements and other advertising materials in newspapers and magazines
The following general terms and conditions of business (hereafter referred to as the “GTCs”) govern the relationship between the PUBLISHER and the CUSTOMER in the placement and handling of ADVERTISEMENT ORDERS. Unless expressly agreed otherwise, such ORDERS are subject exclusively to these GTCs. General contract of business conditions of the CUSTOMER are hereby excluded; this also applies if the conditions of the CUSTOMER are not expressly discounted, or the PUBLI SH ER provides his services without contradiction.
These GTCs are a translation of the respective German Allgemeine Geschäftsbedingungen. In the event of discrepancies, inaccuracies or omissions in the English version, the German original retains sole validity. The same shall apply for the English-language advertising rate cards which are translations of the respective German Preislisten.
1. Definitions
“AGENCY” means agencies involved in the placement of advertising, either under their own or another name. This does not include purely consultant or planning agencies.
“AGENCY CLIENT” refers to an ADVERTISER, whose ADVERTISEMENTS are booked by an AGENCY contracted by the ADVERTISER, in their own name and on their own account as the CUSTOMER of the PUBLISHER. In this case, the AGENCY CLIENT does not become the CUSTOMER of the PUBLISHER, but there exists instead a two-stage contractual rela tion-ship: PUBLISHER – AGENCY / AGENCY – ADVERTISER, and the pricing of the services to the ADVERTISER is the responsibility of the AGENCY.
“ADVERTISEMENTS” includes advertisements and other advertising material.
“ADVERTISEMENT ORDER” or “CONCLUSION” refers to the contract between the PUBLISHER and the CUSTOMER on the publication of one or more ADVERTISEMENTS of the ADVERTISER in a newspaper or magazine marketed by the PUBLISHER for the purposes of distribution. A contract on the publication of several ADVERTISEMENTS for which the relevant publications take place when called off by the CUSTOMER also constitutes CONCLUSION of such a contract.
The ADVERTISEMENT ORDER comes into existence by the booking of the ADVERTISEMENT by the CUSTOMER (offer) and confirmation of the booking by the PUBLISHER in text form (acceptance). The printing of the ADVERTISEMENT also constitutes an acceptance; in this case, this requires no acceptance decla ration on the part of the PUBLISHER, § 151 BGB (Bürgerliches Gesetz buch – German Civil Code). Order booking and confirmation can also be done through the OBS Online Booking Sys tem (information on the OBS under www.obs-portal.de)
Every ADVERTISEMENT ORDER refers to an ADVERTISER specified by name or by com pany by the CUSTOMER; the replacement of the ADVERTISER by the CUSTOMER after booking of the ADVERTISEMENT requires the agreement of the PUBLISHER in text form; this applies particularly to the AGENCY CLIENT model.
If a DIRECT CLIENT is represented by an AGENCY, express attention in text form must be drawn to the fact, by the time of booking of the ADVERTISEMENT at the latest, that the booking is made on behalf of and for the account of the DIRECT CLIENT. If such reference is omitted, the contract is deemed to be concluded with effect for and towards the AGENCY, § 164 Abs. 2 BGB. The PUBLISHER is entitled to require confirmation of such a mandate from the AGENCY.
The “CUSTOMER” is the contract partner of the PUBLISHER. This may be either the AGENCY of an AGENCY CLIENT or the Direct Direct CLIENT.
A “DIRECT CLIENT” is an ADVERTISER who is himself the contract partner of the PUBLISHER (CUSTOMER). This also applies if such a DIRECT CLIENT has engaged an AGENCY as his representative, which places the ADVERTISEMENT ORDER on his behalf, § 164 BGB.
The “PUBLISHER” is Gruner + Jahr AG & Co KG, Media Sales Division, Am Baumwall 11, D-20459 Hamburg, for all newspapers and magazines marketed by the company, even if these are published by THIRD PARTIES.
The “ADVERTISER” is the legal or natural person whose person, products or services are promoted by the ADVERTISEMENT. The ADVERTISER may be either an AGENCY CLIENT or a DIRECT CLIENT.
2. If in the CONCLUSION of a contract, the right is granted to call off individual ADVERTISEMENTS, the ORDER must be handled within one year from publication of the first ADVERTISEMENT. In the event that an AGENCY CLIENT changes the AGENCY during the term of a CONCLUSION the PUBLISHER assumes that the former AGENCY transfers such contract with all rights and obligations to the new AGENCY. In such an event the PUBLISHER approves the transfer or the contract by the AGENCIES by performing the contract without objection.
3. If individual or several call-offs of a contract are not fulfilled due to circumstances beyond the control of the PUBLISHER, the CUSTO MER, irrespective of any further legal obliga tions, must reimburse the PUBLISHER for the difference between the discount granted and the discount corresponding to the actual offtake.
Unless agreed otherwise, the CUSTOMER has a retroactive claim to the discount corresponding to his actual offtake of ADVERTISEMENTS within one year.
4. ORDERS for ADVERTISEMENTS which are to be published only in certain issue numbers, certain editions or certain places in the copy must be received by the PUBLISHER in sufficient time, so that the CUSTOMER can be notified before the copy deadline if the ORDER cannot be fulfilled in this way. The PUBLISHER reserves the right to place at short notice cover wraps that mask ADVERTISEMENTS on the cover pages.
Headed ADVERTISEMENTS will be printed under the relevant heading, without this requiring express agreement.
5. ADVERTISEMENTS which due to their design are not recognisable as ADVERTISEMENTS will be clearly identified as such by the PUBLISHER by the word “Anzeige” (advertisement).
6. ADVERTISEMENT ORDERS may be cancelled by the PUBLISHER until submission of the copy by the CUSTOMER and its approval by the PUBLISHER. The PUBLISHER also reserves the right to reject ADVERTISEMENTS – including individual call-offs as part of a larger contract – if
ADVERTISEMENTS which contain advertising of THIRD PARTIES or for THIRD PARTIES (“COOPERATIVE ADVERTISING”) require a prior acceptance declaration by the PUBLI SH ER in text form in every individual case. COOPERATIVE ADVERTISING entitles the PUB LISHER to apply a cooperative surcharge.
The cancellation of the contract in accordance with sentence 1 or the rejection of an ADVERTISEMENT in accordance with sentence 2 will be notified to the CUSTOMER in due time.
7. The CUSTOMER is solely responsible for the punctual delivery and required quality of copy material or other advertising materials. In the event that the delivered copy materials differ from the booked and confirmed formats with regard to type area and trim size, the delivered format will be used. Delivery must be made via the DUON Portal (www.duon-portal. de) unless other agreements have been made. When delivering digital copy material, the CUSTOMER must provide suitable copy material in good time before insertion of the ADVERTISEMENT, which must in particular conform to the format or the technical specifications of the PUBLISHER. Any costs incurred by the PUBLISHER for changes carried out to artwork which were required or caused by the CUSTOMER will be charged to the CUSTOMER. It is agreed that copy material must adhere to the technical specifications contained in the Advertising Rate Card and the Confirmation of Order as regards advertisements or other ad - vertising matter within the possibilities offered by the delivered copy material. This applies only provided that the CUSTOMER adheres to the specifications of the PUBLISHER for the production and transmission of copy materials.
8. Artwork will only be returned to the CUSTOMER on special request. The obligation for retention of artwork ends three months after first publication of the ADVERTISEMENT.
9. If the publication of the ADVERTISEMENT does not conform to the contractually due quality, the CUSTOMER is entitled to reduction of the agreed payment or a suitable replacement ADVERTISEMENT, although only to the extent to which the purpose of the ADVERTISEMENT was impaired. Non-compliance with contractually due quality does not exist with regard to
If the PUBLISHER fails to publish the replacement ADVERTISEMENT or other advertising materials within an appropriate time set for this purpose, or if the replacement ADVERTISEMENT is also not to the required standard, the CUSTOMER is entitled to reduction of the agreed payment or cancellation of the ADVERTISEMENT ORDER. Cancellation of the ADVERTISEMENT ORDER is excluded in the event of only minor faults in the ADVERTISEMENT. Complaints must be made within four weeks from the publication date unless in case of a nonapparent fault a complaint of which has to be made within one year from the start of the legal limitation period.
The PUBLISHER is liable for all damages, resulting either from infringement of contractual obligations or impermissible actions only in accordance with the following conditions: in case of gross negligence, liability is restricted in commercial transactions to reimbursement of the typical foreseeable damages; this re striction does not apply if such damages were caused by senior employees of the PUBLISHER.
In case of simple negligence, the PUBLISHER is only liable if a cardinal contractual obligation is infringed, a guarantee has been assumed or in case of malicious deception. In such cases, liability is restricted to the typical foreseeable damages.
In case of liability only for typical foreseeable damages, no liability exists for indirect damages, consequential damages or loss of profit.
In case of claims under product liability regulations or injury to life, limb or health, the PUBLISHER is liable in accordance with legal regulations. All claims against the PUBLISHER on the grounds of infringement of contractual obligations lapse in one year from the start of the legal limitation period, unless based on deliberate actions.
10. Minor variations in colour and shading are caused by the printing process. Proofs will only be provided on special request. The CUSTOMER bears the responsibility for the correctness of the proofs supplied. The PUBLISHER will take into account all fault corrections notified to him until the copy deadline or within the period specified on supply of the proof.
11. The invoice is due for payment within the period specified in the price list, provided that no other payment period or advance payment has been agreed in text form in individual cases. Any discounts for premature payment will be granted in accordance with the price list. The PUBLISHER reserves the right, in justified cases, such as a new business relationship, to require advance payment by the copy deadline.
On the coming into effect of the ADVERTISEMENT ORDER, the AGENCY placing the ORDER assigns its claim to payment in this respect against the AGENCY CLIENT by way of security in favour of the PUBLISHER, who here by accepts this assignment. The PUB LISHER is entitled to disclose this assignment for security to the AGENCY CLIENT, if the AGENCY placing the ORDER is at least 30 days in arrears with payment of the PUBLISHER’s invoice.
12. In the event of late payment or deferment, normal bank interest and costs of collection will be charged. In the event of late payment, the PUBLISHER may postpone the further per form - ance of the current ORDER until payment is received, and require advance payment for the remaining ADVERTISEMENTS.
In the event of justified doubt about the sol vency of the CUSTOMER, the PUBLISHER is entitled, including during the term of an ADVERTISEMENT ORDER, and without regard to any originally agreed payment date, to make the publication of other ADVERTISEMENTS subject to the advance payment of the amount in question by the copy deadline and the payment of all outstanding invoice amounts.
The CUSTOMER is only entitled to offset his claims against those of the PUBLISHER pro vided that such claims are either undisputed or established in law.
13. The PUBLISHER will provide confirmation of the ADVERTISEMENT on request. Depending on the type and extent of the ADVERTISEMENT ORDER, ADVERTISEMENT clippings, copy pa ges or complete copy numbers will be provided. If such confirmation cannot be provided, the PUBLISHER will instead provide a legally binding certification on the publication and distribution of the ADVERTISEMENT.
14. A reduction in circulation can be considered to exist when – subject to the stipulation of Section 15 and in accordance with the provisions in Sentence 2 for an ORDER covering several ADVERTISEMENTS – the total average circulation of the insertion year beginning with the first ADVERTISEMENT falls below the guaranteed circulation. A reduction in the circulation only constitutes a fault justifying a price reduction if and insofar as it amounts to
at least 20% with a guaranteed circulation of up to 50,000 copies
at least 15 % with a guaranteed circulation of up to 100,000 copies
at least 10 % with a guaranteed circulation of up to 500,000 copies
at least 5 % with a guaranteed circulation of over 500,000 copies.
A reduction in circulation for reasons specified under Section 20 will be disregarded.
The guaranteed circulation is that explicitly specified as a guaranteed circulation in the price list or elsewhere. Moreover, any claims to price reductions are excluded if the PUBLISHER notifies the CUSTOMER in sufficient time of the reduction of the guaranteed circulation so that the CUSTOMER would be able to withdraw from the contract before the publication of the ADVERTISEMENT.
15. (Special regulation for circulation reductions for titles which publish issue-related circulation figures) In variance to Section 14, a circulation reduction in the case of titles which publish issue-related circulation figures only entitle the CUSTOMER to a price reduction if and insofar as such reductions exceed 10% (fluctuation margin) for a circulation (guaranteed circulation) of up to 500,000 copies, and 5% (fluctuation margin) for a circulation (guaranteed circulation) of over 500,000 copies. A circulation reduction for reasons specified under Section 20 will be disregarded. The circulation forming the basis of the guarantee is the total circulation sold in the sense of the definition of the IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. – German Information Association for the Establishment of the Distribution of Advertising Media). This is calculated for the insertion year from the average circulation of the four quarters preceding the insertion year, if an absolute circulation is not specified in the relevant price list by the PUBLISHER as a guarant eed figure. A requirement for a claim to price reduction is a discountable ORDER on the basis of the quantity scale, and for at least three issues.
The basis for the calculation of the price reduction is the ORDER per ADVERTISER, unless charging by brands, which must be defined on placement of the ORDER, was agreed on placement of the ORDER. The possible reduction in the circulation is calculated as the balance of the copies in excess of or under the circulation of the issues in question within the insertion year. A claim for a refund must be made within six months of the close of the insertion year. Refunds shall be on a net customer basis taking the agency fee into account as a credit for in-kind services or, if this is no longer possible, as monetary consideration. The amount of the refund is based on the balance of copies under the guaranteed circulation outside the fluctuation margin. The right for a refund should only apply if the amount exceeds EUR 2,500.
The amount of the refund is based on the balance of copies under the guaranteed circulation outsidethe fluctuation margin.
16. In the relationship between the PUBLISHER and CUSTOMER, the current price list published by the PUBLISHER applies.
17. The PUBLISHER is entitled to change the GTCs and the prices with effect for the future at any time. GTC and price changes for ADVERTISEMENT ORDERS already placed are valid if they are announced by the PUBLISHER at least one month before publication of the ADVERTISEMENT; in this case, the CUSTOMER is entitled to withdraw from the contract. The right of withdrawal must be exercised in writing within 14 days following receipt of notification of the price increase. In case of special discounts (e.g. barter deals etc.), additional costs incurred (e.g. postal charges) will be itemised separately, and are not subject to discount or commission.
18. The PUBLISHER may enter into individual arrangements with AGENCIES and ADVERTISERS that deviate from the General Terms and Conditions of Business and the rate cards. This especially applies to arrangements regarding the purchase of advertising packages. The PUBLISHER reserves the right to allow AGENCIES, in their own name and on their own account, to re-purchase the advertising space originally purchased as part of such an arrangement. A right to the conclusion of such an arrangement does not exist.
19. With the exception of the following regulations, discounts will not be granted for ADVERTISERS who also place ADVERTISEMENT ORDERS for other ADVERTISERS in order to claim a joint discount.
The PUBLISHER reserves the right to grant an AGENCY placing ORDERS discounts which are independent of the individual ADVERTISEMENT ORDER or ADVERTISER.
Unless expressly stated otherwise, the discount scales shown in the price lists apply to ADVERTISEMENTS placed by an ADVERTISER per insertion year.
If a common discount is claimed for ADVERTISERS consisting of companies affiliated with one group (“GROUP DISCOUNT”), written confirmation of membership of the group must be provided by the ADVERTISER. Companies affiliated with a group in the sense of this stipu lation are companies with a capital shareholding of at least 50%. The group membership must be confirmed in the case of capital companies by confirmation from an auditor or pre sentation of the last business report, and in the case of partnership companies by presentation of an extract from the Companies Register. Such confirmation must be provided at the la t est by the end of the insertion year. Later confirmation cannot be acknowledged retroac tively. GROUP DISCOUNTS require in all cases express confirmation in text form by the PUBLISHER. GROUP DISCOUNTS are granted only for the duration of membership of the group. Discontinuation of group membership must be notified to the PUBLISHER immediately; on discontinuation of group membership the GROUP DISCOUNT also comes to an end.
20. The CUSTOMER gives his assurance that he holds all rights required to place the ADVERTISEMENT. The CUSTOMER bears sole responsibility for the content and the legal permissibility of the text and picture documentation and other advertising material provided for the insertion. The CUSTOMER indemnifies the PUBLISHER as part of the ADVERTISEMENT ORDER against all claims by THIRD PARTIES, which might be made on the grounds of infringement of legal regulations or the rights of THIRD PARTIES. In particular, the client shall guarantee that the advertising material supplied does not contain any substances such as are defined in the REACH Regulation (EC) No. 1907/2006 in a concentration higher than 0.1%. If the advertising material does not comply with that condition, the client shall inform the publisher in good time and immediately comply with relevant information rights enjoyed by THIRD PARTIES. The PUBLISHER is also indemnified against costs of necessary legal de fence. The CUSTOMER is obliged to assist the PUBLISHER in good faith with information and documentation in any legal defence against THIRD PARTIES.
The CUSTOMER transfers to the PUBLISHER all copyright, usage, service protection and other rights necessary for the use of the advertising in print and online media of all types, including the Internet, and in particular the right of duplication, distribution, transmission, making publicly available, use from a database and call-off, which rights may be transferred to THIRD PARTIES for purposes of contract fulfilment, and to the extent necessary in terms of time and content for the execution of the ORDER. The above rights are in all cases transferred without geographical restriction.
21. In the event of business disruption or in cases of force majeure, illegal labour disputes, illegal seizure, transport disruption, general shortage of raw materials or energy and the like – both to the operations of the PUBLISHER and THIRD PARTIES whose services are engaged by the PUBLISHER for the fulfilment of his obligations – the PUBLISHER is entitled to full payment for published ADVERTISEMENTS, if the published title has been supplied by the PUBLISHER to the level of 80 % of the average circulation sold over the last four quarters or assured in some other way. In the event of lower deliveries, the invoice amount will be reduced in the same proportion as that of the guaranteed circulation to the actual circulation delivered.
The PUBLISHER reserves the right to postpone publication dates for cogent reasons. The publisher also reserves the right to publish a magazine/ newspaper prior to the on sale date. This does not substantiate any claims by the CUSTOMER against the PUBLISHER.
22. ADVERTISEMENT motifs designed by the PUBLISHER for the CUSTOMER (promotions) may only be used for ADVERTISEMENTS in the issues booked with the PUBLISHER for this purpose. No further rights are granted.
23. The CUSTOMER gives the PUBLISHER his permission to make his ADVERTISEMENTS publicly available online on the websites of the PUBLISHER and his titles (e.g. www.gujmedia.de, www.media.stern.de), and if applicable as part of the e-paper issue, and to duplicate and distribute his ADVERTISEMENTS offline (e.g. on CD-ROM, DVD, paper presentations).
24. In case of bookings in the Financial Times Deutschland (“FTD”), the following special regulations also apply:
If no special volume regulations are agreed, the charge will be based on the normal actual size according to the type of the ADVERTISEMENT.
Enclosure orders and separate distributions can only be carried out properly by the PUBLISHER provided that the enclosure materials are properly packaged, counted off and labelled with the number per package, undamaged and accurately folded and delivered to the corresponding reception point at the appropriate time. In case of acceptance of delivered brochures, no guarantee can be given in advance for their number, because immediate counting is not possible. Delivery notes are therefore signed with reservation. Freight and delivery costs, carriage etc. must be borne by the CUSTOMER for all ORDERS, unless expressly agreed otherwise. The PUBLISHER reserves the right to insert other enclosures – including for similar products or services – in the same issue. In the event of technical difficulties, the PUBLISHER is entitled to divide the enclosure order over several issues. The PUBLISHER will distribute the enclosures with all appropriate care, with up to 3% incorrect deliveries or losses being considered as normal.
The CUSTOMER is aware that the PUBLISHER plans to publish the print issue of the FTD as a facsimile in an Internet archive (“FACSIMILE”). The PUBLISHER has the right, for technical, graphic, legal or other reasons, not to publish ADVERTISEMENTS of the CUSTOMER in the FACSIMILE, without any claims accruing to the CUSTOMER on such grounds. In particular, there is no claim to publication of the ADVERTISEMENT in the FACSIMILE, and a claim to deletion only in the event that the CUSTOMER has legally undertaken to a THIRD PARTY to refrain from insertion of the ADVERTISEMENT, or has been legally ordered to refrain from doing so. The CUSTOMER is aware that the graphic quality of the ADVERTISEMENT in the FACSIMILE may deviate significantly from the quality of the original issue. The above applies accordingly for other facsimile issues of the FTD, including in particular also printed versions or those published on CD-ROM.
25. The CUSTOMER requires the prior written consent of the PUBLISHER for the complete or partial transfer of his rights and obligations arising from the ADVERTISEMENT ORDER. The PUBLISHER is entitled to make use of THIRD PARTIES for the fulfilment of his obligations arising from the ADVERTISEMENT ORDER.
26. Unless expressly agreed otherwise, the parties to the contract will maintain strict confidentiality with regard to the content of the ADVERTISEMENT ORDER, and in particular the prices and conditions. This does not apply if disclosure is ordered by the relevant courts or authorities, or if this is necessary for the legal assertion of own rights against the other party to the contract. The PUBLISHER is further entitled to disclose the content of the ADVERTISEMENT ORDER to the THIRD PARTIES engaged in accordance with Section 24 Sentence 2 and affiliated companies in accordance with §§ 15 et seq. Aktiengesetz (German Companies Act).
27. Amendments or additions to these GTCs require the written form in order to be valid. This also applies to cancellation of the requirement for the written form.
28. If any individual stipulation of these GTCs is or becomes invalid, this shall not affect the validity of the remaining stipulations. The invalid stipulation will be replaced by a valid stipulation which most closely approximates the intended commercial purpose of the invalid stipulation.
29. Place of fulfilment is the head office of the PUBLISHER.
In business transactions with commercial entities, legal persons under public law or in the case of fund assets under public law, the place of jurisdiction for lawsuits is the head office of the PUBLISHER. If claims of the PUBLISHER are not made using the legal reminder/warning procedure, the place of jurisdiction in case of non-commercial entities is determined by their place of residence. If the place of residence or usual whereabouts of the CUSTOMER, in - cluding non-commercial entities, is not known at the time of bringing legal action, or if the CUSTOMER moves his place of residence or usual whereabouts out of the jurisdiction of the law following conclusion of the contract, the place of jurisdiction is agreed as the head office of the PUBLISHER.
German material law applies to the exclusion of the regulations of International Private Law.
This English-language Conditions of Business is a translation of the Publisher’s Allgemeine Geschäftsbedingungen für Anzeigen und andere Werbemittel in Zeitungen und Zeit - schriften. In the event of discrepancies, inaccuracies or omissions in the English version, the German original retains sole validity.
Valid from 01 December 2012